Urban design and the bottom line optimizing the return on perception is laid out in six easy to read chapters jerkes knowledge and experience as a professional designer and project manager in the field of landscape architecture shine in this well written well researched primer on the connection between economic return and urban design. Urban design and the bottom line optimizing the return on perception a new publication from the urban land institute outlines how holistic urban designs can generate higher returns on investment for both investors and the public at large. The evocative title of urban design and the bottom line optimizing the return on perception suggests that the author dennis jerke and his contributing authors douglas r porter and terry j lassar have at last cracked the code of the urban design enigma on perception the books introduction however immediately takes one on a different route that firmly establishes a practitioners . Urban design and the bottom line optimizing the return on perception by dennis jerke 9780874209969 hardback 2008 delivery canadian shipping is usually within 15 to 19 working days. Bibliography includes bibliographical references summary using verifiable figures and drawing on professional experience this argument for the dividend generated from high quality pre investment design investigates the benefits and impact of good design upon all facets of an urban area the community businesses employees the general public city officials and the developer
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